The Chriz Tokar Team

Fine Homes & Luxury Properties

YOUR ELEVATED REAL ESTATE EXPERIENCE

“Our primary focus and goal is simple- to make your sale

seamless, successful, and satisfying - always.”

Selling Your Home with The Chriz Tokar Team

Selling a home is one of life’s biggest transitions - and not to be taken lightly! Our promise to you is that you will never go it alone. From the moment we meet, we guide, advise, and deliver personalized care that keeps you fully supported every step of the way, including our written guarantee to you.

When it comes to selling, there’s a lot to know - and the better informed you are, the more empowered you’ll feel. That is why we created The Ultimate Home Seller’s Guide, to simplify the process while giving you a clearer understanding of all the things we do on your behalf. And while this guide is an overview, everything we do is always tailored to your specific property.

After you have reviewed this guide, we hope you’ll agree that we stand shoulders above other agents in our service and in delivering proven strategies that work to sell your home. This is what makes The Ultimate Home Seller’s Guide truly live up to its name. We are committed to earning your trust and honored by the privilege of representing your home. This Guide is FREE when you sign up for your in-home consultation.

Why List With The Chriz Tokar Team

Luxury marketing. Strategic negotiation. Exceptional results.

We help sellers achieve stronger results.

Our track record speaks for itself - ask us for details.

48+ combined years of experience

In real estate, marketing, negotiation, and

client representation.

Over $690 million in team-group sales

Across a wide range of markets and property types.

Thousands of satisfied, happy customers

Who have trusted us to guide them through one of life’s most important decisions.

Powerful marketing expertise

Strategic digital marketing designed to get your home noticed by the right buyers.

From digital advertising to targeted buyer outreach

We work to make sure your home is seen by the right audience, in the right places, with the right message.

Customized marketing for your property,

Not a one-size-fits-all approach. We highlight what makes your home special and position it to attract the right buyers.

Local, national, and international exposure

To help place your home in front of a broader and more qualified buyer audience.

Premium marketing and concierge-level service

From preparation to promotion, negotiation, and closing.

A strategic plan

Designed around your home, your market, and your goals.

For a more detailed look at how we market our listings, please visit the Marketing Section under Sellers.

Featured Homes For Sale

Get a Free Home Valuation & Our Savvy Seller’s Welcome Package

Schedule your in-home consultation and receive our complimentary Savvy Seller Welcome Package, including our 44-page Seller’s Guide, helpful home-selling resources, and a few special items from The Chriz Tokar Team to remember us by.

Here’s How It Works

  1. Complete the 60-Second Home Survey

    Whether you are thinking about selling or just curious, it only takes about 60 seconds to get started. Share a few basic details about your home, including updates, improvements, condition, and other factors that automated online estimates may miss.

  2. Receive a Free Current Market Analysis

    Our team will review the information you provide, along with current market data, comparable sales, active competition, and buyer demand, to prepare a free, no-obligation Current Market Analysis of your home’s estimated value in today’s market.

  3. Schedule an In-Home Review for a More Complete Valuation

    For a more comprehensive valuation, it helps to see your home in person. During your no-obligation in-home review, we can better evaluate your home’s condition, presentation, improvements, features, and market position. When you schedule your consultation, you’ll also receive our complimentary Savvy Seller Welcome Package, including our 44-page Seller’s Guide and helpful home-selling resources.

Pricing Your Home

Pricing your home is both an art and a science - and it requires more than simply pulling comparable sales. An accurate pricing strategy includes:

  • Recent comparable sales

  • Current competition

  • Market trends

  • Buyer behavior

  • Days on market

  • Property condition

  • Updates and improvements and their current market value

  • Any Unique property features that may affect value

Why Strategic Pricing Matters

  • It Attracts qualified buyers

  • Creates strong early interest

  • Encourages more showings

  • Generates better offers

  • Reduces unnecessary time on the market

  • Helps you achieve the strongest possible return

What Buyers Are Really Comparing

  • Similar homes currently for sale

  • Recently sold properties

  • Location and neighborhood

  • Condition and updates

  • Lot, layout, features, and finishes

  • Days on market

  • Overall value compared to others

Common Reasons for Sellers to Overprice

  • Emotional attachment

  • Cost of improvements

  • Original purchase price

  • Opinions from friends, family, or neighbors

  • Desire to leave room for negotiation

  • A specific number the seller wants or needs

The 3 Pillars of Successfully Selling Your Home

Buyer and Realtor attention is usually strongest when a home first comes on the market.

A properly priced home can create urgency, while an overpriced home may lose early momentum and risk becoming stale. Sellers have control over how their home is presented to the public and the price at which it is listed.

As your agent, we develop and execute the marketing plan and strategy - but no agent has ultimate control over the market itself or how it will respond. Ultimately, the market determines a home’s value and what a buyer is willing to pay.

Working together as a team helps ensure the most strategic price for your individual property.

Marketing Your Home - Why We Are The Experts

We offer a highly personalized, results-driven plan that extends from our very first meeting to the closing table. We ensure your property is beautifully prepared, strategically marketed, and expertly managed from start to finish.

Each campaign is thoughtfully crafted, blending the reach of cutting-edge digital marketing with the impact of proven traditional methods to attract the widest audience of qualified buyers. We also coordinate a network of trusted professionals to provide a true concierge, one-stop experience, ensuring every detail is handled seamlessly. This includes attorneys, title specialists, staging consultants, contractors, and remodeling experts, many of whom can defer payment until closing.

By working hand-in-hand with you and our trusted team, we ensure your home is showcased at its absolute best and positioned in the strongest places to sell. Unlike large, impersonal teams, you’ll always work directly with myself or Bruce - the principals of our group. Throughout the process, we manage every detail with precision and care, so you can move forward knowing your home is always represented at its absolute best.

Here’s a recap of the key elements of the marketing we offer, tailored to meet the requirements of your individual property:

  • Digital Marketing- With 96% of buyers beginning their home search online, and 100% of all buyers and sellers using it during some stage of their home search, your digital presence isn’t just important, it’s ESSENTIAL! Powerful branding and marketing is the cornerstone of what we do. We have paid and organic campaigns that ensure the most visibility. Using custom videos, short reels, landing pages, lead funnels, re-targeting, and real-time performance tracking, we capture serious interest and keep your property in front of the right audience until it sells.

  • Global Syndication of your listing to the World. Your home’s listing is populated through RE/MAX International, MLS International and LUXVT to over 100 International search engines and over 75,000 websites. WOW! That’s visibility.

  • Professional Photography, video, aerial and story crafting. Our team of professionals capture the true essence of your property as we tell your compelling story via our narrated videos and short reels.

  • Custom Flyers, Booklets, Brochures, targeted Direct Mail and Email Campaigns. Beyond the local market, we can extend targeted outreach across the state, nationwide, and internationally directly with consumers and agents through our exclusive databases.

  • Luxury Publications and On-Line Platforms. We strategically place your home on a variety of prestigious publications and international platforms from The Wall Street Journal to the Robb Report and beyond. For a complete list of our publications and platforms that we use, please ask for a copy of our 44-page Seller’s Guide, available when you schedule your free Home Valuation.

  • Virtual & Professional Staging. We provide consultation and services for both, contingent upon the needs of each of our sellers. Professional Staging of a home is considered an optional service and is paid for directly by the seller, but the results can more than pay for themselves.

  • Our Concierge Network of One-Stop Home Improvement Professionals. Selling your home is easier - and more profitable when it’s market-ready from day one. Through our trusted network of consultants, skilled contractors, expert handymen, and professional junk and estate removal companies and landscapers, we can coordinate everything from clearing out unwanted items to small repairs to full-scale remodels. Many of these services can be completed with no upfront cost, as payment is made at closing. Ask us for more details.

Showing Your Home - Staging Tips That Work

How we live in a home and how we prepare a home for sale are often two very different things. To maximize your home’s appeal and potential profitability, it is important to see your property through a buyer’s eyes - from the lawn and curb appeal to the interior spaces, finishes, and overall presentation. These simple preparation strategies can help your home make a stronger first impression and compete more effectively in today’s market.

Declutter and Clean

  • Declutter Every Room: Remove excess furniture, personal items, and anything that makes rooms feel cramped.

  • Deep Clean: Clean every surface, including baseboards, windows, and light fixtures. Don't forget high-traffic areas.

  • Clear Countertops: In the kitchen and bathrooms, clear off all personal items from countertops.

Fix Minor Repairs

  • Handle Small Fixes: Go through your home and tackle minor repairs such as leaky faucets, broken tiles, or scuffed walls.

  • Touch Up Paint: Freshening up walls with neutral, fresh paint can make a big difference.

  • Check Doors and Windows: Ensure all doors and windows open and close properly. Consider replacing any outdated hardware.

Enhance Curb Appeal

  • Landscape: Make sure the lawn is mowed, hedges are trimmed, and weeds are pulled. Add some fresh mulch or seasonal flowers to make the yard more inviting.

  • Paint or Clean the Front Door: The front door is one of the first things people see. Make it pop with a fresh coat of paint, or a good cleaning.

  • Clean Gutters: Make sure gutters are free from debris.

Stage the Home

  • Consider Professional Staging: Professional stagers know how to make your home look its best.

  • Use Neutral Colors: Neutral tones on walls, floors, and furniture appeal to a broader range of buyers.

  • If your home has great features, make sure they are highlighted.

Organize Storage Spaces

  • Organize Closets and Cabinets: Buyers will peek inside your closets and cabinets, so make sure they look neat and organized. It shows there’s ample storage space in the home.

  • Clear Out the Garage: A cluttered garage can make the space look smaller and less functional.

De-Personalize Your Space

  • Remove Personal Photos: We want people to notice house size.

  • Minimize Personal Décor: Remove items like religious symbols, political paraphernalia, or anything too unique that might distract potential buyers from the home itself.

Update Where Needed

  • Minor Kitchen and Bathroom Upgrades: If your budget allows, small upgrades like new cabinet hardware, light fixtures, or modern faucets can make a big difference in how your home shows.

  • Consider Replacing Old Appliances. Always a good idea.

Prepare for Showings

  • Make It Easy for Buyers to Visit: Be flexible with your schedule for showings. The easier it is to view your home, the faster it will sell.

  • Keep the Home Show-Ready, clean and tidy at all times. You never know when a potential buyer will drop by.

Make It Smell Good

  • Eliminate Odors: A musty or pet odor can turn buyers away quickly.

Provide Documents

  • Have Your Paperwork Ready: Gather important documents like your property title, inspection reports, and any recent maintenance or repair records. Being prepared for buyers can speed up the process and reduce any hesitation they might have.

“The right conversation can make all the difference.”

Buy Before You Sell

We'll search 1000s of homes and find exactly what you are looking for. We have access to homes you won't find elsewhere! We want to help you buy your next home in a more convenient and significantly less stressful way. You can avoid the risk and hassle of selling first so that you can move into your next home on your terms and timeline. Simply tell us about the next home you're looking to purchase, and find out if you're eligible for this amazing program today. Enter My Dream Home’s city or zip code

Certified Turn-Key Program

Our Certified Turn-Key Program is an exclusive seller program offered by The Chriz Tokar Team to help your home stand out and have a better chance of selling ahead of the competition. Designed for qualified properties, this program helps position your home as more move-in ready, increase buyer confidence, and create a stronger first impression before it enters the market. Contact The Chriz Tokar Team to see if your property qualifies when you list with us.

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